mov when you export, render, or record your footage. So, if you see “QuickTime” in your settings, it just means you’ll end up with a. Or, in simpler terms, it’s the set of rules that allow. For example, QuickTime File Format (QTTF) is the file format for the container with the. There are also video file formats, which are simply the set of standards for one or more file type. It’ll make more sense once you’ve had some hands-on practice. Don’t stress too much over these distinctions for now. However, it’s easy to get lost with technological vocabulary, so simply refer to coding formats as codecs. For instance, H.264 is actually the name of the coding format, with many compatible codecs. Noted that technically there’s a difference between codecs and their coding formats. Each codec will compress footage differently, so the best choice will depend entirely on what the content creator wants to preserve. Simply put, without compression, one hour of HD footage could easily fill a hard drive. This reduces file sizes, making footage much easier to work with.
![video codec video codec](https://bitmovin.com/wp-content/uploads/2020/07/Video-Codec-Usage_VidDevReport2019-1-1.png)
#Video codec software#
The codec (or coder-decoder) is the software that compresses and decompresses the video and audio data housed in a container. The file types contain the video, audio, and metadata. These file types function as a sort of “box” that “contains” the video, audio, and metadata (that’s the extra info attached to each file, like file names, tags, codec info, etc.), allowing it to function as a single file. The container is essentially the “file format” most people are familiar with, such as. However, in order to get the most out of social and online video content, it’s important to understand the technical side of video, and with a little time and patience, anyone can learn the basics.īefore digging into the advantages of certain specs, it’s important to understand the difference between a container and a codec. These technical barriers may feel especially frustrating if you’re running a small business and doing it all on your own. The technical side of video work can be daunting for amateurs, enthusiasts, and professionals alike. This may leave the uploader wondering what they could’ve done wrong. Image via hunthomas.Įveryone has uploaded a high-quality video or image only to find the content chewed up beyond recognition. Video content gets more interaction than image and text posts combined. That said, the enormous benefit of cranking out quality video content will come with some challenges, namely the technical specs. Videos on Facebook generally get an average of 135 percent more organic reach than images. According to the video marketing strategist group Biteable, social video on Facebook gets 1200 percent more shares than text and image content combined. Video content on both Facebook and Instagram will get a higher percentage of clicks and views across the board. Any small business owner or influencer will tell you video content will always garner more engagement than images, and there are plenty of stats to support this. Need to upload a video on social? Not sure about the video file to use? Check out this guide covering essential video file types and video codecs.